Privacy Policy
This privacy policy explains how Tales of Myth and Magic (“we”, “us”, “our”) collects, uses, and protects the personal data of visitors to talesofmythandmagic.co.uk. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this policy or how your data is handled, you can contact us at talesofmythandmagic@gmail.com.
This policy was last updated on July 2026.
Who We Are
Tales of Myth and Magic is a folklore and mythology website based in Scotland, UK. The site is operated by an individual data controller. For data protection purposes, the data controller is contactable at talesofmythandmagic@gmail.com.
What Data We Collect
We collect personal data in the following ways:
Through the newsletter sign-up form, we collect your email address. This is the only personal data collected through this form. You provide this data voluntarily when you choose to subscribe.
Through Google Analytics, we collect anonymised data about how visitors use the site. This includes information such as pages visited, time spent on the site, approximate geographic location (at country or region level), device type, and browser type. This data is collected via cookies and does not directly identify you as an individual.
If you contact us directly by email at talesofmythandmagic@gmail.com, we will receive your email address and any other information you choose to include in your message.
How We Use Your Data
Your email address, collected through the newsletter sign-up, is used solely to send you the Tales of Myth and Magic newsletter. We will not use it for any other purpose, share it with third parties, or sell it. You can unsubscribe at any time using the link included in every newsletter email.
Google Analytics data is used to understand how visitors find and use the site, which helps us improve the content and structure of talesofmythandmagic.co.uk. This data is processed by Google and governed by Google’s own privacy policy, which can be found at policies.google.com/privacy.
Emails sent directly to us are used only to respond to your enquiry and are not stored beyond what is necessary for that purpose.
Our Legal Basis for Processing
For newsletter subscribers, our legal basis for processing your email address is consent. You gave your consent when you submitted the sign-up form. You can withdraw that consent at any time by unsubscribing.
For Google Analytics data, our legal basis is legitimate interests. We have a legitimate interest in understanding how our site is used in order to improve it, and the anonymised nature of the data means the impact on your privacy is minimal.
For direct email correspondence, our legal basis is legitimate interests in responding to communications directed to us.
Cookies
This site uses cookies. Cookies are small text files placed on your device by your browser when you visit a website.
Google Analytics uses cookies to collect anonymised data about site usage. The main cookies used by Google Analytics are _ga, which identifies unique users and expires after two years, and _gid, which identifies unique users and expires after 24 hours.
The Newsletter plugin may also set cookies to manage your subscription status.
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of some parts of this site. For more information about managing cookies, visit allaboutcookies.org.
How Long We Keep Your Data
We keep your email address on our newsletter list for as long as you remain subscribed. When you unsubscribe, your email address is removed from the active list. You can request complete deletion of your data at any time by contacting us at talesofmythandmagic@gmail.com.
Google Analytics data is retained for 26 months by default, after which it is automatically deleted by Google.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
The right to access the personal data we hold about you. The right to request correction of any inaccurate data. The right to request deletion of your data. The right to withdraw consent at any time where consent is our legal basis for processing. The right to object to processing based on legitimate interests. The right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data is being handled unlawfully. The ICO can be contacted at ico.org.uk or by telephone on 0303 123 1113.
To exercise any of these rights, please contact us at talesofmythandmagic@gmail.com and we will respond within 30 days.
Third Party Services
This site uses Google Analytics, a service provided by Google LLC. Google may transfer data to servers located outside the UK. Google participates in the UK Extension to the EU-US Data Privacy Framework, which provides appropriate safeguards for such transfers. For more information, see Google’s privacy policy at policies.google.com/privacy.
The newsletter is managed using the Newsletter plugin for WordPress. Subscriber data is stored on our own hosting server and is not shared with third party mailing services.
Data Security
We take reasonable steps to protect the personal data we hold from unauthorised access, loss, or misuse. The site is hosted on a secured server and uses HTTPS encryption. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children
This site is not directed at children under the age of 13 and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically.
Contact
For any questions or concerns about this privacy policy or your personal data, please contact us at talesofmythandmagic@gmail.com.